Scent-a-Flex™

candydisplayBCM Inks’ Scent-a-Flex™ is a patented microencapsulated ink or varnish that releases a fragrance when touched. The scent can be generic (i.e., strawberry or chocolate) or specific (i.e., Smucker’s Strawberry or Hershey’s chocolate).

 

Marketing benefits of Scent-a-Flex include enhancing the POP buying decision by appealing to the olfactory sense; generating buzz on new products being introduced to the marketplace; offering a scent that lasts up to one year; and attracting crowds when a POP display piece is printed on corrugated.

 

Characteristics:

  • Eliminates the need of the extra step and cost of the folding carton going to a screen printer to add the Scratch n’ Sniff sticker
  • Scent-a-Flex is easy to implement because it is applied in-line through an ink or OPV
  • The ink or varnish can be printed offset or flexographic
  • High hold out substrates are ideal because they enable the ink/varnish to sit on top of the substrate and carry a stronger scent than kraft substrates which absorb more of the ink and release less scent

To learn more, please contact us >